"I am Demi, I started DemiRe as a designer in April 2019. It was an opportunity to break free of that “caged bird mentality”. Being an entrepreneur was more than just a career to me. It was a new beginning for my mental health, and (what i didn’t know yet to be) a new life.
If I told you starting a business was easy, I’d be lying. Actually it’s the exact opposite. As an entrepreneur, it takes determination, sacrifice, dedication, and who you know to reach to the top because you don’t have guidelines for it. There’s no clock-in schedule or obligations! ITS ALL YOU! It kinda goes side by side with YOUR life. What ever obstacles you face in life, will probably affect your business. So it’s important that you take care of yourself.
When I initially started my business, it was originally ‘NoveltyMi’. I was selling wholesale and custom lingerie then. I was in a very dark place. I hit rock bottom and on top of that, I was always alone. I was struggling with financial issues, past and current traumas and then depression came along with it all. I didn’t cater to myself, my problems or insecurities appropriately. Hell, how could I with all the other things going on in my life (including school). But my business gave me something to look forward to, mentees to make proud. The goals guided my life in the right direction.
The lifestyle of entrepreneurship + my burning passion for fashion and making people feel confident MADE me adopt this mindset of setting a schedule, learning more about the fashion industry and self-discipline. Starting my brand has made me want to put my life back in order. For once in my life I was starving for stability, guidance, mental stability and financial freedom.
It taught me that I can conquer just about anything, no matter what mindset I am in. If you want it bad enough. Get it and don’t stop because something is “too hard”. If that’s your mentality, you need to find a different career field.